Engaging the recipient of a message (posts) in social media in the context of Sorbian languages Cover Image

Angażowanie odbiorcy komunikatu w mediach społecznościowych w kontekście języków łużyckich
Engaging the recipient of a message (posts) in social media in the context of Sorbian languages

Author(s): Adrianna Smolarska
Subject(s): Language and Literature Studies
Published by: Akademia im. Jakuba z Paradyża
Keywords: Communication strategies; social media; minorities in social media; Sorbs; Sorbian languages; Upper Sorbian

Summary/Abstract: The aim of this article is to analyse how content creators engage their Sorbian speaking follower sand the recipients’ reactions on social media posts and their response in social media – on Facebook and Instagram on the example of the following institutions: Rěčny Centrum Hello, MDR Serbja, Sorbisch?Na klar and Sorbischer Kulturturismus.

  • Issue Year: 31/2025
  • Issue No: 1
  • Page Range: 225-230
  • Page Count: 5
  • Language: Polish
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