THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE IMAGE OF HIGHER EDUCATION INSTITUTIONS IN ETHIOPIA
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE IMAGE OF HIGHER EDUCATION INSTITUTIONS IN ETHIOPIA

Summary/Abstract: This research investigated the influence of CSR initiatives on the organization’s image, considering private higher education institutes from the perspectives of stakeholder members, specifically academic staff and students, in Ethiopia. The study utilized a descriptive research design using quantitative methods. Stratified and convenience sampling techniques were utilized to select samples. A total of 410 respondents from the target population were included in the analysis. To evaluate the hypotheses, the study employed structural equation modeling (SEM) with AMOS 23. The study found that universities embed corporate social responsibility into their strategic frameworks and confirms a positive perception of CSR practices related to economic, employee, social, and environmental aspects. In addition, the findings reveal that CSR targeting employees has a substantial positive impact on the organization’s image, followed by the economic and social responsibility dimensions likewise show a significant positive effect on that image. The institutions should focus on engaging in CSR related to employee, economic, and social aspects to improve their image, which is essential for survival and sustainable operations. This research contributes to prior studies by adding knowledge to the literature regarding CSR and the image of higher education. The study recommends that institutions can survive and operate in a competitive environment through strengthening their image when there is a strong emphasis on CSR activities.

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