TOURISM CLUSTERS IN EMERGING DESTINATIONS: PERCEIVED COMPETITIVENESS AND ECONOMIC SUSTAINABILITY
TOURISM CLUSTERS IN EMERGING DESTINATIONS: PERCEIVED COMPETITIVENESS AND ECONOMIC SUSTAINABILITY

Summary/Abstract: This study examines the development and competitiveness of tourism clusters in Kazakhstan’s Turkestan region, one of the key Silk Road destination. It also explores the perceptions of tourists, local residents, and stakeholders on the development of a tourism cluster in this selected region. Cluster analysis revealed distinct visitor segments, with cultural and ecotourism as dominant demand types, alongside the differences in income, stay duration, and spending. Using Porter’s Diamond Model, the study identified challenges such as poor sectoral coordination, limited promotion, and weak institutional support. Regression analysis showed income-related variation in preferences, while SWOT analysis underscored the need for improved infrastructure, digital marketing, and service integration. Although sustainability outcomes were not empirically measured, the findings contribute to understanding the economic dimension of sustainability by examining stakeholder views on clustering and competitiveness. The results offer strategic guidance for policy and tourism development, emphasizing Turkestan’s cultural and ecological value within the Silk Road corridor. While sustainability was not directly measured, the outcomes offer strategic direction for enhancing the region’s competitiveness and advancing its role as a vital destination along the Silk Road.

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