Unveiling the Future of Insurance: A Bibliometric Study of Digital Transformation over the Last Decade
Unveiling the Future of Insurance: A Bibliometric Study of Digital Transformation over the Last Decade

Summary/Abstract: The contemporary landscape of the insurance industry has been drastically changed alongside the introduction of state-of-the-art technologies like Artificial Intelligence (AI), machine learning, big data, blockchain, and InsurTech. The present study traces the evolution of digital transformation in this sector through a bibliometric analysis of data published between 2015 and 2024 and indexed in the Scopus database. The dataset, consisted of 972 articles, could help identify publication trends, thematic focus areas, and collaborative networks. The findings suggested a rapidly expanding literature base with increasing scientific production in recent years due to the accelerated adoption of technology within the sector. The US, China, and India emerged as the dominant countries in their contribution to publications; in addition to their substantial influence in the field due to active national research programs. International co-authorship occupied around one-quarter of the publications, which demonstrated collaboration among global researchers in this topic. This article filled the existing research gap by examining the correlation between digital transformation and insurance with a bibliometric analysis, while drafting policy documents revealed more topics for discussion and patterns for collaboration. Valuable guidance was provided to policymakers and industrial stakeholders to identify the key strengths in the field with the emergence of AI applications and blockchain technology; furthermore, emphasis was placed in the areas for further research and concerted efforts.

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