THE DEVELOPMENT OF MEDICAL TOURISM IN BULGARIA -CONTRIBUTION FOR IMPROVING THE QUALITY OF HEALTHCARE
THE DEVELOPMENT OF MEDICAL TOURISM IN BULGARIA -CONTRIBUTION FOR IMPROVING THE QUALITY OF HEALTHCARE

Summary/Abstract: Thе article give a direction and information about the medical tourism industry. Medical tourism includes diagnosis, treatment, cure, and prevention and rehabilitation. Medical tourism is a type of service sector, united the health care sector and the tourism industry. there is cooperation between healthcare specialists and patients and clients. Medical Tourism has a place in the process of integration service models, related to the clients/patients communication and a supportive role in the healthcare system. The medical tourism industry in the world is rapidly expanding Governments in popular medical tourism destinations have implemented policies and strategies to attract international patients. These strategies include investing in healthcare infrastructure, enhancing the quality of medical services, and promoting medical tourism through marketing campaigns. The idea of the authors is to research the factors connected with the chain of the services in medical tourism sector. On the second place - to determine the prerequisites for improving the quality of healthcare services through cross skills and interactions with the hospitality industry and to provide the best possible patient experience. The main emphasis was put on stating the conditions stimulating the development of this sector of the economy. The authors’ suggestions will allow opening a new opportunity for the healthcare providers to improve their quality, to increase the cultural competence and upgrade their services according to the requirements of the international patients. Important impulse changing the way of thinking about medical tourism and the influence over the healthcare was the participation of Bulgaria in the European Union. The authors’ suggestions will also describe how the development of the medical tourism in Bulgaria can also contribute to the development of healthcare facilities and services in destination countries, as providers strive to meet the needs and expectations of international patients This can lead to improvements in the quality of healthcare and the adoption of advanced medical technologies/ /including artificial intelligence

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