The Role of Social Media in Structuring Beauty Standards
The Role of Social Media in Structuring Beauty Standards

Summary/Abstract: We live in a superficial world where appearance is everything. Since ancient times, humankind has developed certain beauty standards, either period-specific or geographically specific. Within fields such as sociology and psychology, the idea of physical beauty is becoming more and more common, due to the complexity of the characteristics that impose physical attractiveness and it is structured especially through social media, which has influenced new beauty standards, that dictate what a person should look like in order to be considered attractive. (Rusanovschi, 2020: 157, 160). From a social perspective, beauty standards are norms, values, and expectations established by culture and society that define what it means to be considered beautiful. Broadly speaking, this research relates to the social life of individuals, the criteria of belonging to society, the promotion of consumerism and the analysis of human behavior in a social framework.Research such as this one are important both for the field of social sciences, and also for the masses, because it is useful to know the society we are part of and in which we are constantly functioning, to understand the issues that can induce deviant behavior and imbalance in society and can affect us directly or indirectly. From a traditionalist perspective, beauty is something that appears pleasing and attractive to the viewer, inducing inspiration and joy. However, in this way, beauty is subjectively perceived by each individual (Sihombing et al., 2022: 114). However, there is a lot of social pressure to look a certain type of beauty and its effects on people made it a problematic matter worth to be studied.

• Details
• Contents