Faticidad digital: estrategias de contacto en WhatsApp y en Facebook
Digital phaticity: Contact strategies on WhatsApp and Facebook

Summary/Abstract: This study constitutes an approach to the scope of the phatic function in the communication of the digital social networks. Attending to three levels of analysis, namely, the control of the conversational flow, the contact call and the backchannel reactions, it is shown that the manifestations of the phatic function in communication mediated by digital supports contribute significantly to the construction of the interpersonal relationship. Although sometimes the communicative chain is broken, the interlocutors, through various textual-interactional mechanisms, some of them specific to cyberspeech, successfully manage the contact, complying with the generic principle of interlocutive reciprocity.

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