ZUR ROLLE UND FUNKTION DER ANGLIZISMEN IN DER GESCHÄFTSKOMMUNIKATION
THE ROLE AND FUNCTION OF ANGLICISMS IN BUSINESS COMMUNICATION

Summary/Abstract: This paper explores the integration of Anglicisms into German business communication from asociolinguistic perspective, highlighting how English-derived lexical items function not only asfacilitators of communicative efficiency, but also as markers of professional identity, linguistic prestige,and symbolic capital within the global business sphere. Particular emphasis is placed on the dual roleof Anglicisms as both pragmatic resources and socially indexical signs, reflecting broader dynamics oflanguage contact, linguistic authority, and socio-discursive inclusion in transnational corporatecontexts.

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