FACTORII DETERMINANȚI AI IMPLEMENTĂRII COMUNICĂRII STRATEGICE LA NIVEL NAȚIONAL: O PERSPECTIVĂ MULTIDIMENSIONALĂ
DETERMINANTS OF STRATEGIC COMUNICATION IMPLEMENTATION AT THE NATIONAL LEVEL: A MULTIDIMENSIONAL APPROACH

Summary/Abstract: In a context marked by geopolitical instability and hybrid threats, strategic communication has become one of the key instruments for ensuring the national security of the Republic of Moldova. The article analyzes the internal and external factors influencing the development of strategic communication and highlights the impact of great power competition, disinformation, institutional vulnerabilities, and the fragmentation of the informational space on strategic communication. It emphasizes the need to institutionalize a coherent strategic communication system to help counter propaganda, strengthen societal resilience, and promote a pro-European national narrative. Moreover, the article underlines the role of media literacy, interinstitutional cooperation, and civil society engagement in enhancing informational immunity. Strategic communication is presented as a fundamental pillar for good governance, the consolidation of security, and the support of Moldova’s European integration path within a competitive and volatile international environment.

• Details
• Contents