The role of artificial intelligence in business process optimization in the automotive industry
The role of artificial intelligence in business process optimization in the automotive industry

Summary/Abstract: This scientific report explores the role of intelligent technologies in optimizing and modernizing business processes in the automotive industry. Through innovative approaches to data analysis, automation and forecasting of production trends, these technologies contribute to increasing operational efficiency. Artificial intelligence (AI) stands out as an essential tool for improving quality control, supply chain management, and product personalization. The research focuses on AI applications in key areas such as predictive maintenance, efficient inventory management, and the development of innovative safety systems. The technology supports adaptation to the dynamic market environment by integrating cutting-edge solutions that improve operational resilience. At the same time, the deployment of smart technologies is associated with a number of challenges, including high costs, shortages of specialists and the need for effective integration with existing systems. Strategic management and investment in human capital are crucial to overcome these barriers. The main goal of the research is to study the impact of artificial intelligence on the optimization of business processes in the automotive industry.

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