Интелигентни технологии и устойчивост: нови бизнес реалности в туристическия сектор
Intelligent technologies and sustainability: new business realities in the tourism sector

Summary/Abstract: This report explores the deepening impact of Artificial Intelligence (AI) on the tourism industry – a sector known for its dynamism and vulnerability to global shifts. In an era marked by accelerated digitalization, environmental pressure, and growing public demand for sustainability, AI is emerging as a transformative force, reshaping how tourism products are designed, how resources are managed, and how the tourist experience is delivered. The report analyzes current technological trends related to automation, personalization, and intelligent management of tourism flows. Particular emphasis is placed on the development of sustainable business models in which economic efficiency is balanced with environmental and social responsibility. International best practices are reviewed, and forecasts for the future evolution of the sector are outlined. The report also discusses the risks associated with this technological transition, including ethical concerns surrounding personal data, digital inequality, and the environmental footprint of AI infrastructure. It underscores the critical need for targeted institutional support for small and medium-sized enterprises, which often remain excluded from the benefits of digital transformation. The report concludes with recommendations for integrating AI into the tourism sector in ways that reinforce sustainability, ethics, and innovation as strategic guiding principles.

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