Artificial intelligence transforms the quality of hotel services
Artificial intelligence transforms the quality of hotel services

Summary/Abstract: The integration of Artificial Intelligence (AI) into everyday life and business presents a key advantage, providing new innovation opportunities, process optimization and enhanced quality and competitiveness. In the context of the hospitality industry, the effective use of Artificial Intelligence can significantly improve the quality of services and customer experience. Specific areas where Artificial Intelligence can contribute are personalized services, automation of routine tasks, optimization of operations, staff training, customer experience enhancement, and interactive technologies. The virtual and augmented realities can offer unique experiences as virtual hotel tours and personalized recommendations for local attractions. This report is based on the current literature and case studies that identify applications of Artificial Intelligence (AI) in the hospitality industry to determine its role in improving the quality of hotel services. It explores various AI implementations in hotel operations and their impact on customer experience. From the automation of housekeeping tasks and inventory management to personalized recommendations and interactive service via virtual assistants, the report highlights how AI is transforming the quality of service in the hospitality sector. Additionally, it addresses the challenges hotels face in implementing these technologies, emphasizing the need to balance human interaction with automation, data privacy, and implementation costs.

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