CONSUMER CULTURE UNDER CONSTRUCTION, THE REPRESENTATION OF WOMEN IN PRINTED ADVERTISEMENTS (1900-1940)
CONSUMER CULTURE UNDER CONSTRUCTION, THE REPRESENTATION OF WOMEN IN PRINTED ADVERTISEMENTS (1900-1940)
Author(s): Milanka TodićSubject(s): Gender Studies, Media studies, Sociology, Social history, Recent History (1900 till today), Pre-WW I & WW I (1900 -1919), Interwar Period (1920 - 1939), WW II and following years (1939 - 1949), Marketing / Advertising
Published by: Матица српска
Keywords: advertisement; image; illustrations; modern; women’s studies; print media;
Summary/Abstract: In the context of mass production of media images, the early appearance of illustrations in the popular structure of advertisements is an extremely valuable indicator of a revolutionary shift of attention - from words to image - which occurred in Serbian print media at the end of the 19th century. The crucial role in the shaping of both the visual and the textual aspect in mass printed media was played by the appearance of finished clothing products around 1900, the majority of which were made for women, both in European countries and in Serbia. The industrial production of ready-made clothing was accompanied by new shops and department stores as well as illustrated printed advertisements. It can be said that the industrial production of products was closely followed by the mass production of images.
Journal: Synaxa – Matica Srpska International Journal for Social Sciences, Arts, and Culture
- Issue Year: 2017
- Issue No: 1
- Page Range: 1-27
- Page Count: 27
- Language: English
