Popüler kültür ve kitle iletişimi bağlaminda pop art’in sanatsal söylemi
Popular Culture and Mass Communication in the Context of Pop Art's Artistic Discurse

Summary/Abstract: When examining the art events defined by art history, it is seen that from the early 19th century to the mid-20th century, modern art movements originated and developed in European cities such as Paris, Berlin, Munich and Rome. Art concepts based on a new industrial city culture that emerged after the Second World War and targeted ordinary people were discussed. Art based on the newly formed urban culture became an art form that interested individuals in the industrial city, and it was called ‘Pop Art’. Pop Art has been accepted in the field of art and has gained an important place. Important art movements of the 20th century also influenced the development of Pop Art. Before the First World War, futurists in Italy glorified speed and technology. Surrealism and the Dada movement also had significant influences on the development of Pop Art. Their interest in popular culture, particularly posters, newspaper clippings, advertisements, and contemporary objects, was reflected in Pop Art's still life representations. Pop Art is an art movement that developed during the institutionalisation of modernism and has been embraced in contemporary life. Pop Art first emerged in Britain but was essentially adopted in America, where the development of mass media and the inclusion of ready-made objects in art contributed to the development of the Pop Art concept. This article examines the emergence and development of American Pop Art in particular. Pop Art blurred the boundaries between high culture and low culture, introducing a new artistic concept by incorporating everyday materials and industrial products used by ordinary people into art. The Pop Art movement spread rapidly in America and around the world, forming the roots of contemporary art today.

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