IMPACT OF DEMOGRAPHIC TRENDS ON NEW BUSINESS MODELS IN BOSNIA AND HERZEGOVINA
IMPACT OF DEMOGRAPHIC TRENDS ON NEW BUSINESS MODELS IN BOSNIA AND HERZEGOVINA

Summary/Abstract: The impact of demographic trends on new business models in Bosnia and Herzegovina is a subject of growing significance in the context of rapid social and economic transformations. Over the past few decades, the country has witnessed important shifts in its demographic landscape, including aging populations, urbanization, and changing migration patterns. These demographic changes have profound implications for the structure and dynamics of business models in the country. As the population ages and the youth demographic decreases, businesses must adapt by leveraging new technologies, embracing automation, and catering to evolving consumer needs. Moreover, the increasing trend of urbanization and migration from rural to urban areas has spurred demand for innovative services and products that cater to a more diverse and geographically concentrated population. This research explores how businesses in Bosnia and Herzegovina are responding to these demographic trends, particularly in sectors such as International recruitment, retail, technology, healthcare, and education. It examines the role of demographic factors in shaping market demand, consumer behaviour, and the adoption of innovative business practices. The study concludes that understanding and adapting to these demographic shifts is crucial for businesses aiming to thrive in a rapidly evolving market environment in Bosnia and Herzegovina.

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