DIFFERENTIATION STRATEGY: CORPORATE SUSTAINABILITY AND FINANCIAL PERFORMANCE
DIFFERENTIATION STRATEGY: CORPORATE SUSTAINABILITY AND FINANCIAL PERFORMANCE

Summary/Abstract: The study examines the moderating effect of differentiation business strategy on the nexus between sustainability reporting and financial performance of listed manufacturing companies in Nigeria. The study was a longitudinal study that adopted explanatory research design with an ex-post facto non-experimental research strategy. The population of the study comprises of consumer, industrial, health, agriculture, natural, and conglomerate sub-sectors of the manufacturing firms in Nigeria. Secondary data were collected from the annual reports and accounts of the sampled manufacturing companies. The data analyzed involved descriptive statistics, correlation analysis and multivariate analysis using the generalized method of moment as the estimation technique via EViews software. Differentiation strategy revealed a positive and non-significant moderating effect on environmental reporting and financial performance; differentiation strategy revealed a positive and non-significant effect between social reporting and financial performance; and revealed a negative and non-significant effect between corporate governance reporting and financial performance of listed manufacturing firms in Nigeria, although the result was mixed but was insignificant. The study therefore recommends the use of other generic strategies and financial performance variants.

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