The role of chatbots in improving customer service and experience Cover Image

The role of chatbots in improving customer service and experience
The role of chatbots in improving customer service and experience

Author(s): Lalka Borisova, Iliyan Kostov
Subject(s): Social Sciences, Economy, Communication studies, Sociology, Theory of Communication, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: chatbot; customers; satisfaction; omnichannel commerce; experience

Summary/Abstract: Today, businesses are constantly looking for innovative ways to improve customer service. One technology that is significantly transforming customer interactions is chatbots. These AI-powered tools have become an integral part of customer service strategies, providing instant, personalized, and effective support. The report examines the role of chatbots in improving customer service and how businesses can leverage this technology to meet customer expectations and increase customer satisfaction. Omnichannel customer experience analytics collects and analyzes data from multiple channels, such as social media, call center interactions, email, and more. By analyzing multiple data sources simultaneously, companies gain valuable context that is not available when analyzing only one data source.

  • Issue Year: 2025
  • Issue No: 1
  • Page Range: 494-507
  • Page Count: 14
  • Language: English
Toggle Accessibility Mode