Opportunities for application of artificial intelligence in business – problems and prospects
Opportunities for application of artificial intelligence in business – problems and prospects

Summary/Abstract: Artificial intelligence is rapidly changing the business landscape, opening up new opportunities and creating challenges for companies. AI is most widely represented in customer service, sales, marketing, human resources and information technology. Effective integration of AI into business processes requires not only technological investments, but also changes in management and corporate culture. For successful implementation, the most important success factors are the degree of innovation, flexibility and strategic planning, as well as qualified employees capable of working with advanced algorithms. "Neural networks" are actively introduced in various areas of business, although the degree of their penetration is uneven. This, on the other hand, increases competitiveness, opportunities for innovation and easier adaptation of business to various market changes, such as inflation and deflation, new epidemiological crises, new competitors, etc. The main objective of this report is to highlight the benefits and prospects for business from the application of artificial intelligence, as well as what problems may arise from its implementation. The main research methods used in the development are content analysis, method of analysis and synthesis, intuitive and systematic approach, survey research.

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