MEDYA ARACILIĞIYLA KALIPLAŞAN SÖZLERİN TOPLUMSAL BELLEĞE ETKİSİ: KURTLAR VADİSİ ÖRNEĞİ
THE IMPACT OF FORMULAIC EXPRESSIONS MEDIATED BY MEDIA ON COLLECTIVE MEMORY: A EXAMPLE OF KURTLAR VADISI

Summary/Abstract: With the evolution of communication from oral culture to written and digital forms, media has assumed a central role in the construction of both individual and collective memory. In particular, television series-through their narrative structures and recurring discoursesreproduce social values, identities, and norms across broad audiences. In this context, Kurtlar Vadisi should be regarded not only as a fictional television production but also as a cultural discourse that leaves enduring marks on collective memory. The series functions both as a vehicle for personal expression and as a producer of reference points within social memory. This study examines the formulaic expressions featured in Kurtlar Vadisi, which have gradually permeated everyday language, and discusses their relationship with social identity and cultural norms. The cultural impact of the series is evaluated through examples drawn from online forums, social media content, and media archives. The findings reveal how Kurtlar Vadisi has established a place in collective memory through language and how that memory has been transformed through media circulation. These formulaic expressions, associated with the series, function similarly to proverbs or idioms as distilled expressions of lived experience and as guides to collective behavior. Many quotations from the series have, in this context, acquired functions similar to proverbs or idioms; they have embedded themselves in the collective memory and come to be widely used among younger generations.

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