Ponaučenia z pandémie: empirická štúdia o zmenách spotrebiteľského správania a predikcii jeho budúceho vývoja
Lessons from the pandemic: an empirical study on consumer behavior changes and predicting its future evolution

Summary/Abstract: The COVID-19 outbreak caused that the consumers experienced the consequences of this changed environment and adapted their behaviour accordingly. This research aims to explore the pandemic consumer behavior changes and to outline development trends for the future. This research was based on a survey conducted on a representative sample of consumers from one country that included 1172 people over three years. Five hypotheses were formulated to direct the research process with the main one focused on exploring the possibility that some of the changes that occurred during the pandemic remained even after its conclusion. Statistical methods such as binominal test, chi-square test and Spearman´s Rho were used to verify the hypotheses. The findings of this research indicate that very few consumer behavior changes that occurred during the pandemic remained after its conclusion. Even though some influences of reference groups and media decreased during the pandemic, afterwards they returned to their previous significance. Research proved that fear was a major factor during the pandemic. Consumers were concerned about their family members even more than they were worried about their own health. Age was proven to be a significant defining factor that changed consumer´s habits.

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