Odwrócony wojeryzm: analiza przejawów zjawiska
Reverse Voyeurism: An Analysis of the Manifestations of Phenomenon

Summary/Abstract: The subject of reflection is reverse voyeurism. The scientific purpose of the article is to attempt to present the concept in question, explore the related attitudes of users, and thus signal the manifestations of the phenomenon in the digital environment. The author referred to the literature and conducted empirical research, including sentiment analysis, a survey of age-diverse respondents, and a content analysis of posts of the most-followed Polish male and female Instagram users. The research process used tools such as wordnet “Słowosieć” from CLARIN-PL infrastructure, survey questionnaire, MAXQDA software and categorization key. The findings indicate that despite the perceived caution of internet users in assessing the phenomenon and evaluating their “purposefulness to be watched” oriented web use, manifestations of reverse voyeurism are present in the online space. Related behaviors are following giving access to personal data, consenting to monitoring by tools (including algorithms) and followers, and sharing content (visual publications, comments and other text materials) from the private, professional, mental (emotional) and physical spheres. Meanwhile, the results reveal discrepancies between stated opinions and media practices of internet community members. The research broadens the perspective of considering the behavior of Facebook, Instagram and Google products users, and develops the concepts of voyeurism, media exhibitionism and transparency culture.

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