The Impact of Artificial Intelligence and Sustainable Digitalization on the Resilience of Logistics Chains in Romania
The Impact of Artificial Intelligence and Sustainable Digitalization on the Resilience of Logistics Chains in Romania

Summary/Abstract: In the context of increasingly frequent disruptive phenomena, the adoption of artificial intelligence (AI) in supply chain logistics holds the promise of strengthening economic resilience. However, the existing literature has not sufficiently investigated the mechanisms through which this consolidation can be effectively achieved. Accordingly, the present study examines the complex relationships between factors associated with sustainable digital transformation and the economic resilience of supply chains, using SmartPLS software to analyse data collected from Romanian companies. The modelling is based on variance-based structural equation modelling (PLS-SEM), grounded in the Diffusion of Innovations theory, the Technology-Organisation-Environment (TOE) framework, and the Dynamic Capabilities Theory.The results highlight that the adoption of AI and sustainable digitalisation contribute to strengthening SCR, but its positive impact is mainly manifested through competitive advantage, identified as the main predictor. The originality of this study lies in the development and testing of an econometric model centred on AI adoption as a strategic instrument to gain competitive advantage, significantly amplified through the integration of AI techniques into green logistics practices and closely linked to organisational digital maturity. Thus, the study expands the understanding of the complex causal mechanisms that link the adoption of AI and sustainable digitalisation, based on green logistics practices, to the resilience of logistics chains. The results also provide strategic benchmarksfor companies seeking to strengthen the resilience of their supply and delivery chains in the face of economic and geopolitical disruptions.

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