The Effects of Artificial Intelligence Technologies on the Performance of Financial Applications Cover Image

Yapay zeka teknolojilerinin, finansal uygulamaların performansına etkileri
The Effects of Artificial Intelligence Technologies on the Performance of Financial Applications

Author(s): Mustafa Dilmen
Subject(s): Business Economy / Management, Economic development, ICT Information and Communications Technologies
Published by: Arif YILDIZ
Keywords: Artificial Intelligence; Productive AI; Competitor Analysis; Customer Satisfaction; Financial Services;

Summary/Abstract: The aim of this study is to examine the effects of Artificial Intelligence (AI) technologies on the performance of financial applications. In this context, the problem statements of the study are; Do AI technologies affect the performance of financial applications of enterprises? Do AI applications affect the satisfaction of customers receiving services from financial institutions? Do AI technologies affect the competitive advantage of financial institutions? Continuously developing and changing AI technologies make significant contributions to the functionality and performance of financial applications. Therefore, the qualitative deductive-deductive method was followed in the writing of this qualitative study, previous studies on AI were taken into consideration, comparisons were made and when the research findings were taken into consideration; it was observed that AI and Productive Artificial Intelligence (PUI) technologies offer very important advantages to financial institutions, increase employee performance, increase customer satisfaction, provide competitive advantage, increase profitability, cause new investments and positively affect the national economy.

  • Issue Year: 8/2025
  • Issue No: 4
  • Page Range: 681-717
  • Page Count: 37
  • Language: Turkish
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