ANGLICISATION PASSIVE ET DÉVALORISATION DU FRANÇAIS: L’IMPACT DES PUBLICITÉS LINGUISTIQUES DANS LE MÉTRO PARISIEN SUR LA PERCEPTION ET L’APPRENTISSAGE DU FRANÇAIS CHEZ LES JEUNES
PASSIVE ANGLICIZATION AND DEVALUATION OF FRENCH: THE IMPACT OF LINGUISTIC ADVERTISEMENTS IN THE PARIS METRO ON THE PERCEPTION AND LEARNING OF FRENCH AMONG YOUNG PEOPLE
Author(s): Lakhdar DOURARISubject(s): Language and Literature Studies, Foreign languages learning, Applied Linguistics, Language acquisition, Psycholinguistics
Published by: Editura Universitaria Craiova
Keywords: Anglicization; Metro advertising; Cognitive psychology; Identity psycholinguistic;
Summary/Abstract: This article explores the linguistic and cultural consequences of the increasing anglicization in the Paris metro, highlighting its role in marginalizing French in public space. Using a multidisciplinary approach combining sociolinguistic analysis, language law, pedagogy and cognitive psychology, it shows how daily exposure to English advertising messages weakens the transmission of the French language. The study also offers recommendations for a reform of urban language policy.
Journal: Analele Universității din Craiova, seria Psihologie-Pedagogie
- Issue Year: 47/2025
- Issue No: 2
- Page Range: 201-214
- Page Count: 14
- Language: French
