Компетентнісний підхід в управлінні кадровим потенціалом підприємств сфери послуг
A Competency-Based Approach to Managing the Personnel Potential of Service-Sector Enterprises

Summary/Abstract: The article is devoted to issues of human resource management in service companies based on a competency-based approach. The transformation of society and the economy means that companies are forced to constantly strive to develop the competencies of their staff, especially at the management level. The role of the competency-based approach as the basis for assessing, developing and motivating staff is defined. A structure for the employee competency system is proposed. The need to adapt competency models to the strategic goals of the enterprise is justified. The key advantages of using a competency model to improve the effectiveness of personnel management are revealed. It is noted that the competency-based approach describes a model of professional behavior that allows establishing a connection between the knowledge, skills and abilities of personnel and the results of their professional activities. The paper reveals and lists the current requirements for the competence of management personnel in service companies. With the rapid development of the information society, there is a growing need for managers to develop innovative competence as an essential professional quality. The structure and components of innovative competence are examined. Particular attention is paid to the development of innovative competence among managers. Contemporary concepts of enterprise management are analyzed, as well as the role of leadership, creativity and strategic thinking in the successful implementation of innovative changes. It is stated that social competence is important for the professional competence of management personnel. Thanks to social competence, managers have the opportunity to interact with subordinates both formally and informally, which allows them to maintain a favorable microclimate in the team and motivate employees to accomplish their tasks. Social competence also allows management personnel to fully grasp modern realities and competently select and develop a team of employees, which, in turn, contributes to the effective promotion of the enterprise. The results of the study can be used in the context of increasing the efficiency of human resource management in service companies, which will contribute to the optimisation of labour resources, improve the professional development of employees and increase the overall productivity of the company.

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