Decolonization Processes in User-Generated Content
on Ukrainian YouTube During the Russo-Ukrainian War
Decolonization Processes in User-Generated Content
on Ukrainian YouTube During the Russo-Ukrainian War
Author(s): Olha TkachenkoSubject(s): Media studies, Russian war against Ukraine
Published by: Instytut Slawistyki Polskiej Akademii Nauk
Keywords: YouTube; decolonization; identity; Ukraine; post-colonial studies; Russo-Ukrainian war; media;
Summary/Abstract: This article investigates the processes of cultural decolonization in the UkrainianYouTube sphere, positioning user-generated content as a significant site of resistanceagainst imperial epistemologies and colonial narratives. The study examines selectedUkrainian YouTube channels, categorized by audience size and subject matter. The analysisidentifies decolonial codes, including the exposure of colonial knowledge systems, culturalreappropriation, and the critique of imperial cultural paradigms. The findings illustratethe role of digital media in the contemporary decolonial process in Ukrainian media anddemonstrate the scale of its impact on epistemic sovereignty during the ongoing Russo-Ukrainian war.
Journal: Sprawy Narodowościowe
- Issue Year: 2025
- Issue No: 57
- Page Range: 1-31
- Page Count: 31
- Language: English
