Crisis communication in Romania, concepts & models. A literature review and bibliometric analysis
Crisis communication in Romania, concepts & models. A literature review and bibliometric analysis

Summary/Abstract: This paper aims to identify current crisis communication themes for Romanian organisations facing a crisis and if they could use a domestic, tailored, crisis communication management model. Hundreds of articles have been published worldwide, but few related to Romania. The literature review and bibliometric analysis are used to identify the interest in Romanian literature for crisis communication. Twelve articles were selected on Scopus database using PRISMA methodology, on criterions like publication's rating, cite score, maxim percentile, SNIP and SJR. They were used for a qualitative text analysis and coding using software like Atlas and Bibliometrix. The theoretical framework offers solutions for crisis scenarios, considering that reputation, emotional engagement and a dedicated workflow for social media crisis are success factors. There is a knowledge gap about how Romanian organisations are reacting in crisis scenarios. This is an opportunity to develop future studies and tailored crisis communication strategies, adapted for Romania.

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