AI tools for analysis of empirical experiments on economic behavior Cover Image

AI tools for analysis of empirical experiments on economic behavior
AI tools for analysis of empirical experiments on economic behavior

Author(s): Vasil Marchev, Daniel Masarliev, Dimitar Lyubchev, Svetoslav Ivanov
Subject(s): Social Sciences, Psychology, Behaviorism
Published by: Евдемония Продъкшън ЕООД
Keywords: neuroeconomics; economic behavior; AI workflow; brain spikes

Summary/Abstract: This paper introduces a methodological framework designed to democratize neuroeconomics by integrating 4-channel EEG hardware (Muse 2) with advanced computational workflows. The central thesis argues for a transition from static, linear feature extraction to dynamic, spatio-temporal modeling to capture the evolving cognitive processes of economic decision-making. By leveraging the "NeuroSense" pipeline—utilizing the meegkit library for robust ringing artifact reduction—researchers can maintain high signal integrity from portable, dry-electrode devices.The core of the framework utilizes the "NeuCube" Spiking Neural Network (SNN) architecture, which employs biologically plausible learning rules like Spike-Timing-Dependent Plasticity (STDP). This architecture effectively upgrades sparse surface data into a 3D evolving brain model, allowing for the reconstruction of complex neural states. The utility of this unified pipeline is demonstrated through three canonical economic paradigms: Willingness to Pay (WTP), the Ultimatum Game (UG), and Frontal Alpha Asymmetry (FAA). This approach enhances the ecological validity of neuroeconomic research, enabling rigorous "in-the-wild" experiments in real-world economics.

  • Issue Year: 21/2025
  • Issue No: 1
  • Page Range: 90-99
  • Page Count: 10
  • Language: English
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