BOOK REVIEW: CLAUDIO PAOLUCCI, COGNITIVE SEMIOTICS. INTEGRATING SIGNS, MINDS, MEANING AND COGNITION (SPRINGER, 2021)
BOOK REVIEW: CLAUDIO PAOLUCCI, COGNITIVE SEMIOTICS. INTEGRATING SIGNS, MINDS, MEANING AND COGNITION (SPRINGER, 2021)

Summary/Abstract: Claudio Paolucci’s Cognitive Semiotics is an ambitious and original contribution to contemporary semiotics, particularly within the realm of cognitive semiotics, where he puts forth a bold thesis: cognitive semiotics should not be seen as a subfield or applied domain of semiotic research, but rather as the core vocation of semiotics itself. Adequately understood, semiotics is an inquiry into how human beings come to know, act within, and transform their world through sign systems. The book builds on the legacy of Umberto Eco and Peircean pragmatism while placing semiotics into direct conversation with three major currents in contemporary cognitive theory: Radical Enactivism, Pragmatism, and Material Engagement Theory (MET). The result is a theoretical synthesis that is both conceptually robust and surprisingly unified, especially given the diversity of traditions it brings together.

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