Introduction
Introduction

Summary/Abstract: Artificial Intelligence (AI) has emerged as a profoundly transformative force, reshaping industries, professions, and the very fabric of public discourse. Within the fields of journalism and public relations, AI is not merely an incremental technological update but a disruptive presence that challenges established practices, creates powerful new efficiencies, and raises fundamental ethical questions. Articles available here synthesize the key findings and conclusions, that collectively map this evolving landscape. The texts provide a multifaceted view of AI's integration into the communication professions, covering theoretical frameworks for its adoption, empirical studies on professional realities in diverse national contexts, an analysis of the academic research field, and an examination of audience perception in the face of AI-generated content. They explore the conceptual models proposed for a symbiotic human-AI relationship in journalism and contrast them with the practical realities and barriers to adoption faced by professionals on the ground.

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