Investigating Tourist Perceptions of Digital Tourism Experiences: A Comparison Between Romania and Spain
Investigating Tourist Perceptions of Digital Tourism Experiences: A Comparison Between Romania and Spain

Summary/Abstract: This research investigates and compares tourist perceptions of digital tourism experiences between Romania and Spain. Through comprehensive analysis of academic studies, industry reports, and market data, the research identifies significant similarities and differences in how tourists from these two European countries perceive and interact with digital tourism tools and experiences. Key findings include: - - - - - - Generational patterns are remarkably consistent across both countries, with Generation Z seeking shareable, technology-enhanced experiences and Millennials valuing sustainability and authenticity (Poruțiu et al., 2024; Álvarez-García et al., 2024). COVID-19 served as a significant catalyst for digital adoption in tourism across both countries, accelerating pre-existing trends (Poruțiu et al., 2024; Álvarez-García et al., 2024). Digital adoption rates differ significantly, with Spain (66.2%) having higher digital literacy than Romania, influencing expectations for digital tourism experiences (European Commission, 2024). Digital tourism infrastructure is more developed in Spain, which has been implementing smart destination approaches for over a decade (Cuomo et al., 2021). Sustainability is increasingly important to tourists from both countries, particularly younger generations (Caballero et al., 2023). Authentic experiences remain highly valued by both Romanian and Spanish tourists, with digital tools seen as enhancers rather than replacements (Lupu et al., 2023). The research concludes that while digital tools and platforms are increasingly important in tourism for both Romanian and Spanish tourists, the specific implementation and emphasis should be adapted to account for different levels of digital sophistication, infrastructure development, and cultural preferences in each country. Tourism stakeholders should consider both the similarities and differences identified when developing digital tourism offerings for these markets.

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