Integrating New Emerging Technologies to Enhance User Experiences in Hospitality Industry. Developing Digital Tourism
Integrating New Emerging Technologies to Enhance User Experiences in Hospitality Industry. Developing Digital Tourism

Summary/Abstract: The hospitality industry is constantly changing, adapting to new customer preferences, adopting emergent technologies and increasing the intensive use and valorization of the local resources (e.g., accelerated digitalization, increased concern for versatile and sustainable solutions). The present research explores the impact and potential of digital technologies in transforming the hospitality industry, focusing particularly on the emergence and development of digital tourism, by analyzing its evolution, from the integration of virtual and augmented reality (VR/VA) technologies to the implementation of artificial intelligence (AI) and digital tokens, highlighting how these innovations are redefining tourists’ experiences with destinations and service providers. Through a mixed methodology, which combines literature review (synthesis and analysis) with qualitative research, this article aims to provide a comprehensive perspective on the challenges and opportunities brought by digital tourism in the new context of the hospitality industry. Thus, a qualitative study, based on semi-structured interviews with hospitality industry professionals, provided valuable insights into the implementation and the future of technologies used in the development of digital tourism. The results of this study make significant contributions to the specialized literature by identifying key factors in the development of the digital tourism in Romania, proposing solutions for balancing digital innovation with a strong impact on increasing the authenticity of travel experiences, and improving relationships with service providers by attempting to provide solutions in managing excessive tourism.

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