THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING ACTIVITIES
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING ACTIVITIES

Summary/Abstract: Artificial Intelligence (AI) has emerged as a transformative force in marketing, revolutionizing how businesses interact with consumers, make decisions, and allocate resources. This paper provides an in-depth analysis of AI's multifaceted impact on modern marketing activities. From customer segmentation and personalized content to predictive analytics and programmatic advertising, AI is reshaping traditional practices. The paper concludes with a discussion on future trends and strategic recommendations for sustainable AI adoption in marketing.

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