The Influence of Social Media on Workforce Upskilling: A Critical Analysis of Learning, Networking, and Career Advancement Opportunities
The Influence of Social Media on Workforce Upskilling: A Critical Analysis of Learning, Networking, and Career Advancement Opportunities

Summary/Abstract: The research work investigates how social media networks affect workforce training development between professional contacts and digital education and career enhancement. A quantitative research design utilises secondary data, which was analysed using SPSS, to study the factors affecting professional social media engagement development. The research begins by outlining its background information and specific goals and explains why this analysis is important. This research explores the skill-building practice and career mentoring services accessible through LinkedIn, Twitter and YouTube platforms. Chapter two examines previous research about social media's effect on workforce upskilling employing Social Cognitive Career Theory (SCCT) as a theoretical base. The research methodology section of Chapter Three describes how the author designed their study together with their data collection procedures and analysis approaches especially when utilising secondary data through SPSS statistical software. The fourth chapter demonstrates data analysis findings using Pearson correlation analysis with multiple regressions, identifying important social media workforce upskilling relationships. The research ends by evaluating results which explain how social media builds career opportunities while examining challenges that candidates may face.

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