Подходи за управление на икономическите кризи в хотелиерското предприятие
Hospitality Economic Crisis Management Approaches

Summary/Abstract: The hospitality business is one of the industries most affected by the economic crises due to its high dependence on unconstrained consumer demand and the capital-intensive nature of the business. The recovery of this activity requires the implementation of targeted crisis management strategies based on the analysis of previous crises, accumulated experience and adaptability. The present study aims to examine approaches to managing economic crises in the hotel industry, based on an analysis of theoretically sound and practically working approaches applied during crisis situations. To this end, the factors and elements of the economic crisis are outlined, strategies for its management through risk assessment are proposed, and approaches based on risk management models are presented, which would have useful practical value for hoteliers and economic entities in tourism.

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