НЕПОИСКАНИТЕ ТЪРГОВСКИ СЪОБЩЕНИЯ КАТО НАЧИН НА РАЗПРОСТРАНЕНИЕ НА РЕКЛАМА
UNSOLICITED COMMERCIAL COMMUNICATION AS A WAY OF DISTRIBUTING ADVERTISING
Author(s): Lyuba Markova-LozanovaSubject(s): Law, Constitution, Jurisprudence, Civil Law, Commercial Law
Published by: Институт за държавата и правото - Българска академия на науките
Keywords: Unsolicited commercial communication; advertising; customer; consent
Summary/Abstract: The present report summarizes the regulatory rules applicable to the unsolicited commercial communication as a way of distributing advertising. The differences in the requirement of prior consent are discussed. Issues related to the protection of personal data are also touched upon.
Journal: Сборник с доклади от национална конференция на докторантите в областта на правните науки
- Issue Year: 2024
- Issue No: 1
- Page Range: 55-65
- Page Count: 11
- Language: Bulgarian
- Content File-PDF
