Rolul și importanța promovării activităților Muzeului Național de Etnografie și Istorie Naturală pe piața mediatică din Republica Moldova
The Role and Importance of Promoting the Activities of the National Museum of Ethnography and Natural History within the Media Market of the Republic of Moldova

Summary/Abstract: This study analyzes the impact and evolution of the promotion of the National Museum of Ethnography and Natural History in the media between 2018 and 2024. In a context where museums have become active participants in the cultural process, adapting to new communication and cultural marketing trends, this research provides a detailed perspective on the institution's visibility across various press formats. The study results underscore the importance of developing integrated communication strategies that combine traditional promotional methods with new digital technologies. Augmented reality, virtual tours, collaborations with cultural influencers, and a stronger presence in online media can enhance the museum's visibility and attract a more diverse audience. These findings confirm the need for a dynamic and adaptable approach to museum promotion, ensuring that cultural institutions meet both current consumer demands and emerging trends in the media landscape.

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