Трейлърът - достатъчен на съвременния зрител
The Trailer – enough for the modern viewer
Author(s): Bilyana TopalovaSubject(s): Fine Arts / Performing Arts, Film / Cinema / Cinematography
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: film trailer; promotion; advertising; trailer society; audience discourse
Summary/Abstract: The modern viewer is constantly surrounded by advertising platforms on more various products, events and temptations. With the technology progress and development, production houses all over the world rely more on the trailer to promote their films. The abundance of information in the form of audiovisual products gaves opportunity for the development of a new type of viewer and the appearance of a socalled "trailer society".
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2019
- Issue No: 6
- Page Range: 170-174
- Page Count: 5
- Language: Bulgarian
