Изкуство и дигитален маркетинг. Тенденции в социалните мрежи.
Art and digital marketing. Trends in social media.

Summary/Abstract: This paper examines the need for using online marketing and PR in building the image and positioning of art organizations and their products in the digital era. It presents marketing approaches and techniques that have proven successful on social media. The need to understand these concepts is driven by the rapidly evolving digital environment, and it is the task of every marketer to recognize and apply various methods to attract and retain audiences while fostering strong connections between them and the brand. The tools and techniques described will be leading in 2024, and their integration into marketing and PR processes will contribute to building a strong online presence.

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