Предприемачество и иновации в модела „Кристо“
Entrepreneurship and innovation in the “Christo” model
Author(s): Maria ArgirovaSubject(s): Sociology of the arts, business, education, Sociology of Art
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Innovation; Christo; Entrepreneurship; Art Management
Summary/Abstract: Entrepreneurship, in its etymology, is connected to innovation and invention, and to the idea of their application in the creation of new products. The broader meaning of this term also encompasses innovation. This paper explores some of Christo’s innovative approaches within the context of entrepreneurial processes and their transformation into artistic products, as well as the reasons behind the redefinition of his work as „corporate creativity“.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2024
- Issue No: 12
- Page Range: 43-49
- Page Count: 7
- Language: Bulgarian
