Enhancing Digital Trust in Game Development Through AI
Enhancing Digital Trust in Game Development Through AI

Summary/Abstract: Gaming is one of the fastest growing entertainment markets, with global revenues projected to reach $312 billion by 2027. While the European Union (EU) leads in game creation, it faces challenges in distribution and publishing. The integration of Artificial Intelligence (AI) presents opportunities for growth, especially for enhancing digital trust, but also raises legal, ethical, and regulatory concerns that directly impact digital trust in the industry. For this purpose, this research poses the exploratory research question of how digital trust could be improved in game development with the help of AI. Specifically, it aims to: (1) define key components of digital trust in the gaming industry, (2) identify opportunities to foster digital trust in AI assisted game development, and (3) outline necessary steps to mitigate legal and ethical risks. Using an empirical research methodology, this study analyzes case studies, industry best practices, and EU hard and soft law. The findings aim to encourage game developers, legal professionals, and end users to actively shape a trustworthy gaming ecosystem.

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