Symbol Speak in Political Discourse. Campaigning Through Loaded Words Cover Image

Symbol Speak in Political Discourse. Campaigning Through Loaded Words
Symbol Speak in Political Discourse. Campaigning Through Loaded Words

Author(s): Alina-Mirela Pascu
Subject(s): Politics / Political Sciences, Language and Literature Studies, Applied Linguistics, Political Theory, Politics and communication, Stylistics
Published by: Editura Casa Cărții de Știință
Keywords: symbol speak; loaded semiotic lexicon; presidential debates; lexical semantic analysis;

Summary/Abstract: This paper brings to the fore the investigation on symbolspeak in political discourse. Symbolspeak, or deliberate distortion of reality designed via manipulation of (visual) language and other symbols, is a ubiquitous semiotic production in multimodal meaning-making environments such as Electoral Campaign Messages subgenre of presidential debates. Following a fine-grained conceptualization of symbolspeak via loaded or biased language, the current work explores the extent to which Republican and Democrat candidates tend to exploit the symbolspeak sub-strategy of loaded semiotic lexicon in the 2020 1st American Presidential Debate. A lexical-semantic perspective is employed to identify, analyze linguistic symbol-speak representations and expose the legitimation of hidden ideologies, values or stereotypes reflected on sociocultural structures.

  • Issue Year: I/2022
  • Issue No: 27
  • Page Range: 144-157
  • Page Count: 14
  • Language: English
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