The Analysis of Obama’s Rhetorical Style from the Perspective of Linguistic Techniques
The Analysis of Obama’s Rhetorical Style from the Perspective of Linguistic Techniques

Summary/Abstract: Barack Obama's rhetorical strategy is one of the most surprising in recent political oratory. A political victory that reinforces the thesis that language is a powerful weapon for influencing citizens. The relationship between power, discourse and cognition forms the theoretical boundary of this analysis. The author of the study below sets out to define the relationship between the political personality and the linguistic personality of the political actor, to identify and appreciate the appropriateness of certain techniques of political discourse, used with the aim of transforming political information into an instrument of persuasion. The case analysed is that of the Inaugural Address delivered by Obama on his first speech as as President of the USA, a speech based on literal and, above all, metaphorical meanings. This speech, which has become a historic one, marking a 'new era' for the American people, is going to be considered from a pragmatic point of view.

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