THE ROLE OF INNOVATIONS AND ORGANIZATIONAL CHANGE IN CORPORATEMANAGEMENT: STRATEGIC PERSPECTIVES ON GREEN FINANCE
THE ROLE OF INNOVATIONS AND ORGANIZATIONAL CHANGE IN CORPORATEMANAGEMENT: STRATEGIC PERSPECTIVES ON GREEN FINANCE
Author(s): Zorica Đurić, Biljana Ilić, Anna VysotskayaSubject(s): Economy, Business Economy / Management, Financial Markets, Human Resources in Economy
Published by: АЛФА БК УНИВЕРЗИТЕТ
Keywords: management; innovations and changes; companies; green finance ; strategy
Summary/Abstract: In the context of today’s rapidly evolving business environment and continuous innovation trends, an organization's ability to respond swiftly and effectively to changes, while implementing innovations in practice, is a decisive factor for achieving success, ensuring long- term sustainability, and maintaining its market position . Growing environmental concerns, increasing regulatory pressures, and shifting stakeholder expectations have forced companies to integrate sustainability into their core strategies. Innovation and effective change management play a crucial role in driving green finance, which has become an essential aspect of business by supporting environmental protection initiatives and enhancing overall company performance . The aim of this paper is to explore and analyse the role and significance of managing change and innovation in companies with an emphasis on green finance as a core and foundational element for the success of the companies in the contemporary environment and their contributions to environmental sustainability. Further, the creation and implementation of an effective strategy is a necessary requirement that enables companies to adapt to climate related risks, meet regulatory and market expectations, and create long- term value for all stakeholders and community well being.
Journal: Glasnik za društvene nauke
- Issue Year: 17/2025
- Issue No: XVII/II
- Page Range: 53-75
- Page Count: 23
- Language: English
