Tourim ant Artificial Intallegence: Benefits and Challenges Cover Image

Туризъм и изкуствен интелект: ползи и предизвикателства
Tourim ant Artificial Intallegence: Benefits and Challenges

Author(s): Mariela Modeva
Subject(s): Social Sciences, Economy, Library and Information Science, Communication studies, Sociology, Theory of Communication, Tourism
Published by: Институт за знание, наука и иновации ЕООД
Keywords: artificial intelligence; tourism; digitalization; sustainable development; innovation; tourism industry

Summary/Abstract: Artificial Intelligence (AI) is transforming the global tourism industry by enhancing customer experience, optimizing operations, and encouraging innovation in service delivery. This scientific report explores the multifaceted relationship between tourism and AI, analyzing its benefits, real-world applications, and the main challenges associated with its integration. Through an extensive selected literature review and analysis of real-life examples, the report highlights how AI is reshaping the tourism sector while emphasizing ethical, technical, and socio-economic considerations

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