Publicitatea în jocurile video
Advertising in video games
Author(s): Aron-Dan DincăSubject(s): Social Sciences, Communication studies, Sociology
Published by: Biblioteca Centrala Universitara ,,Eugen Todoran" Timisoara
Keywords: gaming; advertising; digital indistry;
Summary/Abstract: Advertising in video games has become an essential tool in digital marketing, reflecting the profound transformations in the entertainment industry. By creatively integrating ads into the interactive gaming environment, brands are able to reach a young and engaged audience. However, this phenomenon also raises ethical and cultural challenges, requiring a balance between the gaming experience and exposure to advertising.
Journal: Lecturn
- Issue Year: 51/2025
- Issue No: 3/2025
- Page Range: 13-15
- Page Count: 3
- Language: Romanian
