ROLE OF SELF-MANAGEMENT AND RELATIONSHIP MANAGEMENT ON INVESTMENT DECISION
ROLE OF SELF-MANAGEMENT AND RELATIONSHIP MANAGEMENT ON INVESTMENT DECISION

Summary/Abstract: Nowadays research demonstrates that emotions contribute to managerial decision-making- making, they serve as information toward decision-making, and sometimes as drivers to the investment decision-making process. This study analyzes the effect ofself-management as an important ability to control own behavior and relationship management as an ability to foster trust in investors through effective communication and collaboration. The sample consists of primary data from 170 small and medium businesses in North Macedonia. Multiple regression was employed for data analysis.The findings show a positive impact of self-management and relationship management on investment decision-making. Managers who possess strong emotional intelligence throw SM and RM can perform to the best of their abilities in investment decision-making.This study will provide insight into the relationship between SM and RM on managers’ behavior and their decision-making processes

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