Културологичен анализ на бизнеса с парфюми
Cultural Analysis of the Perfumery Business
Author(s): Ivo VelinovSubject(s): Anthropology, Social Sciences, Economy, Business Economy / Management, Sociology, Culture and social structure , Sociology of Culture, Marketing / Advertising, Socio-Economic Research
Published by: Нов български университет
Keywords: luxury; values; retail store; crisis; fragrance
Summary/Abstract: The research aims to examine the perfumery business. It is organised in three directions: luxury product and consumer, authorised selective distribution channel and geographical distribution. The conducted interviews among the Bulgarian consumers determine the direction of data collection for the perfumery business in a Bulgarian city. Data analysis presents a survey of the qualitative typology of the consumer expectations in the aesthetics.
Journal: Годишник Икономика и бизнес
- Issue Year: 7/2022
- Issue No: 1
- Page Range: 219-226
- Page Count: 8
- Language: Bulgarian
