Network effects and the dynamics of digital markets in the data economy Cover Image

Network effects and the dynamics of digital markets in the data economy
Network effects and the dynamics of digital markets in the data economy

Author(s): Fatma Ceren Morbel
Subject(s): Business Economy / Management, Micro-Economics, Economic policy, Law on Economics, ICT Information and Communications Technologies, EU-Legislation
Published by: Masarykova univerzita nakladatelství
Keywords: Data; Data Economy; Digital Markets; Network Effects; Competition Law;

Summary/Abstract: With the advent of the digital age, data has become one of the most powerful tools shaping markets. The article examines how data is crucial for online platforms in gaining dominance, as well as several characteristics of online markets that play a role in competitiveness. Throughout the article, network effects, multi-sided markets, switching costs, and lock-in effects are discussed as examples of how these factors might affect innovation and restrict competition. The purpose of the article is to provide an overview of digital markets’ challenges and highlights recent regulations intended to promote a competitive digital markets.

  • Issue Year: 19/2025
  • Issue No: 1
  • Page Range: 3-26
  • Page Count: 24
  • Language: English
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