Critical Incidents und der Faktor „Kulturalität“ in der grenzüberschreitenden Wirtschaftskommunikation
Critical incidents and the factor of “multiculturalism” in cross-border business communication
Author(s): Karl-Hubert KieferSubject(s): Language studies, Language and Literature Studies, Foreign languages learning, Applied Linguistics, Philology, Translation Studies
Published by: Uniwersytet im. Adama Mickiewicza w Poznaniu
Keywords: Critical Incidents; multiculturalism; professional cross-border-business communication
Summary/Abstract: Exemplified by electronic correspondence between polish tax advisers and german clients the article deals with the question what kind of determinants in professional cross-border business communication must be met in order to give "culture" a meaning, so that we can speak of „critical incidents“.
Journal: Glottodidactica. An International Journal of Applied Linguistics
- Issue Year: 42/2015
- Issue No: 1
- Page Range: 49-62
- Page Count: 14
- Language: German
